Admin Marketing

Email Campaigns

Open customer segment drafts, compose a message, preview recipients, and send through SendGrid.

Build Segment Draft

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Audience Drafts

Choose an audience snapshot or reuse a previous campaign on a fresh segment.

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Reuse Selected Content

Creates a new audience snapshot and copies the creative content only. Personal promo codes and send history are never copied.

Campaign Content

Select a draft to start composing.

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Branded Template

The Butter & Burlap logo is included automatically in every marketing email.

JPG, PNG, or WebP up to 8 MB.
Advanced image URL
GPT suggestions will update the draft only after you apply or edit them here.
Unique Promo Codes

Generate one assigned code per recipient, then use {{promoCode}} or {{promoRedeemUrl}} in the email body.

No promo codes attached to this draft.

Select a draft to begin.

Email Preview

Rendered from the same fields used by the SendGrid email.

Select a draft to preview the email.
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Name Email Orders Total Spend Favorite Product Promo Code
Select a draft to preview recipients.

Test & Send

Send yourself a test before delivering the campaign to the selected audience.

Before sending, the backend rechecks opt-in, unsubscribe, bounce, and suppression status for every recipient.

Recent Sends

Completed campaign send records and counts.

Sent Campaign Subject Promo Status Sent Skipped Errors Send ID
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