Admin Marketing

Email Campaigns

Open customer segment drafts, compose a message, preview recipients, and send through SendGrid.

Build Segment Draft

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Audience Drafts

Choose an audience snapshot or reuse a previous campaign on a fresh segment.

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Reuse Selected Content

Creates a new audience snapshot and copies the creative content only. Personal promo codes and send history are never copied.

Copy to Existing Audience Draft

Copies subject, message, and design only. The destination keeps its own recipients and promo codes.

Select a campaign to see available destination drafts.

Campaign Content

Select a draft to start composing.

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Branded Template

The Butter & Burlap logo is included automatically in every marketing email.

JPG, PNG, or WebP up to 8 MB.
Advanced image URL
GPT suggestions will update the draft only after you apply or edit them here.
Unique Promo Codes

Generate one assigned code per recipient, then use {{promoCode}} or {{promoRedeemUrl}} in the email body.

No promo codes attached to this draft.

Select a draft to begin.

Email Preview

Rendered from the same fields used by the SendGrid email.

Select a draft to preview the email.
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Name Email Orders Total Spend Favorite Product Promo Code
Select a draft to preview recipients.

Test & Send

Send yourself a test before delivering the campaign to the selected audience.

Before sending, the backend rechecks opt-in, unsubscribe, bounce, and suppression status for every recipient.

Recent Sends

Completed campaign send records and counts.

Sent Campaign Subject Promo Status Sent Skipped Errors Send ID
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